Our Tasks

Hamburg Tourismus GmbH (HHT) is responsible for tourism marketing of the Free and Hanseatic City of Hamburg, both in Germany and abroad.

The company's key tasks, listed below, are regularly examined and adjusted to correspond to market developments.
HHT is a coordinator and central contact point for information, services and the provision of tourism products in Hamburg.
The company supports product-oriented tourism marketing by means of product sales and, as a high quality Hamburg specialist, offers its partners in the metropolitan region a joint platform for the marketing of tourism products.
Thanks to the integration of its activities into the national and international initiatives of the German National Tourism Board (GNTB) HHT is able to provide synergy benefits. Over and above this HHT maintains close partnerships with other marketing and sales organisations in the tourism industry.
HHT continuously monitors the attractiveness, diversity and quantity of tourism products in Hamburg.
Within the scope of a dialogue with service providers HHT stimulates the further development of the tourism infrastructure; the products on offer and services.
These HHT strategic tasks are regularly examined and adjusted to correspond to market and company developments.

Our Goals

By 2015 Hamburg should, first and foremost, have developed a profile as an attractive travel destination, holding its own as a unique major city against international competitors. In this context, growth should also be sustainable and long term.

In accordance with the corporate mission statement "We bring life to the city" HHT's declared goal is to support national and international leisure and business travel tourism to Hamburg. As a result of this HHT makes a central contribution to supporting the city's economic potential. Over and above this HHT lobbies to raise the Elbe city's national and international profile, tirelessly working to make the city of Hamburg better known to the relevant tourism target groups.
The goal is to establish Hamburg in the long term as one of the Top 10 European city destinations by 2015. The Hanseatic city should have achieved a profile as an attractive travel destination, holding its own as a unique major city against international competitors in the long term. The task is to integrate new topics such as sustainability and innovation into communications and to put Hamburg firmly on the tourism map – as a young, international, modern city. This goal is attainable thanks to the close interlinking of all business sectors involved in developing tourism in the city, besides due to successful relationships with numerous partners and cooperations.